See Tickets jumps into soccer
EmptyLONDON -- British ticketing firm See Tickets is ramping up its interests in the sports community through the acquisition of Intascape Ltd, a firm that has close dealings with a variety of professional English soccer clubs.
In a statement, See says the deal will "significantly enhance its portfolio of services and allow it to branch into new sectors." Nick Blackburn, managing director of See Tickets, describes Derby, England-based Intascape's set-up as "probably the best designed ticketing system available to football clubs."
Financial terms were not disclosed.
See was created in 2004 from the merger of three entities: London-based Really Useful Theatres Ticketing, which served the theaters owned by Lloyd Webber's Really Useful Group; Ticketselect, a Really Useful subsidiary that sold tickets for other theaters; and Way Ahead, a Nottingham-based ticketing company that specialized in rock concerts.
See operates out of London and Nottingham and claims to be the biggest U.K. owned ticketing firm.
The company recently launched a new service allowing mobile phone users to browse events and purchase tickets from their handsets. In March, See introduced a "print at home" ticketing facility for selected events.