Selena Gomez Celebrates NEO Adidas Collection With Confetti, Twirling
And a healthy dose of hair flipping.
Queen of tweens Selena Gomez celebrated the launch of her spring 2015 collection for Adidas' youth brand, NEO, with a promotional video that features the starlet showering herself in confetti, twirling in slow-motion and drinking coffee — all against the backdrop of a hip urban loft and a thumping bassline. The teen heart just wants what it wants.
The collection draws on the activewear-meets-fashion trend that inspired the cult following of other luxury athleisure brands such as Lululemon, but features a bit more of an urban flair. From cropped satin bomber jackets ($40) to textured pullovers with mesh detailing ($40), the affordable line is versatile enough to be dressed up or paired with the brand' zig-zag cutout leggings.
"The collection bridges sportswear and street wear, but still manages to incorporate modern silhouettes like the cropped hoodie or higher-waisted denim," Gomez said in a release. "The pieces in this collection are absolute seasonal must-haves." The 22-year-old has been an integral part of the branding and development of the NEO label since its launch in 2012.
Check out the video below.