Pret-a-Reporter

Selena Gomez's Silky Hair Scores Pantene Campaign

Selena Gomez

Blinded by the shine.

She-of-the-fierce-mane Selena Gomez is putting her thick and shiny tresses on display as the new celebrity ambassador for Pantene. That's right, when the campaign debuts you'll be able to see a white clad Gomez slow-motion twirling, running her hands through her chocolate brown locks, and vigorously shaking her head side-to-side while somehow maintaining eye contact with the camera.

The 22-year-old will join Eva Longoria, Eva Mendez, Zooey Deschanel and Gisele Bundchen as celebs who have lent their glamorous waves to the cause of Shiny Hair For All.

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The starlet, who's currently sporting a mid-length center-parted 'do, also released a sneak peek behind-the-scenes video of the shoot in which we see her being taught the art of the perfect twirl. Apparently, it takes some practice. Who knew?

Watch the video below. 

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