Selling Boots and a Movie
Ready to cut loose with your credit card? Paramount and HSN are partnering on a 24-hour promotion Oct. 12 tied to the release two days later of the Footloose remake. HSN's Vince Camuto and Steven by Steve Madden created women's red boots ($149 to $199) inspired by the film's costumes, and other denim, footwear and nail polish brands are on board. "When fashion or costume design can be spotlighted, it can make for an interesting promotional opportunity," says Paramount marketing executive LeeAnne Stables. The deal follows a similar HSN collaboration with Disney/DreamWorks for The Help.