Semel puts life back into Windsor Media

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Yahoo non-executive chairman Terry Semel is reviving his former investment firm Windsor Media with the help of departing Yahoo executives, sources confirmed Wednesday.

Drew Buckley, who headed Yahoo Originals, and Jeff Karish, head of media strategy, left the online giant at the end of 2007 and are joining Semel in a revamped version of Windsor Media, industry blog Paidcontent.org first reported.

Semel ran the investment firm before taking over as head of Yahoo in early 2001.

Last summer, Semel ceded the CEO post at the Internet player to co-founder Jerry Yang amid investor pressure to present a more aggressive vision for growth and for competition with Web powerhouse Google Inc.

Paidcontent.org said that Jimmy Yaffe, managing partner of Endeavor Marketing Solutions, is joining Windsor as well.

Industry buzz has been that Semel could bring back Windsor and maybe even make it into a real media company that would develop content in addition to investing in companies and making acquisitions.

The early hires suggest that Semel could indeed look for such a broader and more comprehensive vision for the new incarnation of Windsor.

Semel and Yahoo officials couldn't be reached for comment on Wednesday.
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