Seven Net adds to totals with Granada Int'l pact

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Australia's Seven Network continues to secure new content deals, announcing an exclusive long-term agreement Thursday with a U.K. distributor, ITV's Granada International.

Under the deal, Seven will access Granada International's current slate, including "Life Begins," "William and Mary," the new series "Lewis" and "My Boy Jack" (starring Daniel Radcliffe and Kim Cattrall), which will launch in Australia in 2008.

Seven has a 40-year relationship with Granada through such programs as "Prime Suspect" and "A Touch of Frost."

Seven Media Group and Seven Network CEO David Leckie said the deal "adds further depth" to Seven's programming as it moves into digital multichannel broadcasting. It comes a day after the broadcaster announced a new licensing agreement with NBC Universal (HR 12/12) and adds to its existing arrangement with Disney.

Leckie said the deals "align Seven with two of the biggest television networks in the United States and ITV, which dominates broadcasting in the United Kingdom."

"Critically for us, today has seen Seven secure its long-term programming with key producers of television content … all three production companies are part of broader media businesses which include ownership of television networks," he said.
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