'Sex' adds $13 million to its coffers
'Prince of Persia' debuts at No. 3Ladies ruled at Friday's boxoffice as Warner's release of "Sex and the City 2" danced off with an estimated $13 million in 3,445 North American theaters.
That was just about half of the $26.8 million that the original "Sex" movie, from the studio's New Line label, scored on its opening day in 2008, but, in this case, the new movie, which once again teams writer/director Michael Patrick King with Sarah Jessica Parker, Kim Catrall, Cynthia Nixon and Kristin Davis, actually opened on Thursday, collecting $14.2 on that date. To date, the R-rated movie has taken in about $27.2 million. That suggests by the end of the Memorial Day weekend, it will have collected something north of $60 million, and in its first five days will have collected slightly more coin than the original movie grossed in its first four.
The weekend's other new wide release, Disney's "Prince of Persia: The Sands of Time," a videogame adaptation from producer Jerry Bruckheimer starring Jake Gyllenhaal, wasn't displaying the same magic. It rang up just over $10.2 million on its opening day in 3,646 locations.
That put the swashbuckling, PG-13 movie, directed by Mike Newell, in third place for the day, behind Paramount's release of "Shrek Forever After," from DreamWorks Animation, which took in about $11.3 million as it entered its second weekend with a second place showing.
Blanketing 4,367 theaters, "Shrek" could yet contest for the spot as the long weekend's victor, though, since it should shine with the matinee crowd.
Rounding out the top five, Paramount "Iron Man 2," now in its fourth weekend, was in fourth place as it picked up more than $4 million for the day, as its domestic cume grew to more than $260 million.
Universal's "Robin Hood," in its third week, followed in the fifth spot with about $2.9 million as its domestic tally crested the $75 million mark.