'Sex and the City 2' tickets already a hot item

2:43 PM PST 04/19/2010 by Carl DiOrio, AP

Sales 'brisk' even though sequel doesn't open for six weeks

Talk about hot to trot: Tickets to presumed summer sizzler "Sex and the City 2" began selling just over six weeks before the start of Warner Bros.' May 27 opener.

Industry sources cited solid early interest since the tickets began selling at all Regal Cinemas locations nationwide on Wednesday.

Warners exec vp distribution Jeff Goldstein described "SATC2" ticket sales as "brisk."

Produced by Warners' New Line unit, the first big-screen adaptation of HBO's onetime "SATC" TV series proved to be a powerful magnet for female moviegoers, grossing $153 million domestically and more than $415 million in worldwide boxoffice. Many figure that "SATC2" will top those sums, thanks to the growing pull of niche-marketed movies and the generally dependable trend of sequels outgrossing originals.

Tickets for summer tentpoles generally go on sale a few weeks early.

"It was nearly 20% of our daily sales when it first went on sale, outpacing 'Kick-Ass,' which was 17% of sales," Medved said. "We saw surprisingly strong advance ticket sales on the first one, with many female moviegoers buying tickets en masse, planning screening parties for groups of friends who were flying in from out of town."

Indeed, Regal is offering early ticketing on "SATC2" so patrons can plan gals'-nights-out of the sort that marked the theatrical release of the franchise original, Regal marketing boss Dick Westerling said.

"Women across the country are anxious to plan events and activities related to their evening out to see the film, and they want confirmation that they have tickets," Westerling said. "Based on our experience with the first film, this can become quite an elaborate and fun-filled evening. Aside from purchasing tickets to see the movie, they are already reserving limousines and making restaurant reservations.

"The 'Sex and the City 2' film and cast have an extremely large and loyal fan base," he added. "We wanted to offer advance tickets as early as possible to help our patrons coordinate their activities and see the movie."
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