Shaw acquires 3D Masters feed from Comcast

Will air two hours of commercial-free 3D coverage daily

TORONTO -- Canadian cable giant Shaw Communications has acquired the exclusive Canadian rights to Comcast's 3D feed of The Masters golf tournament, complete with Tiger Woods' first competitive golf shot after a tabloid sex scandal.

Calgary-based Shaw plans to air two hours of commercial-free 3D coverage of the back nine holes at the Augusta National Golf Club each afternoon from April 7 to 11, at no cost to its subscribers.

Shaw's viewership of Comcast's 3D feed from Augusta should be tiny. Samsung last week began selling the first 3D TV sets here, with heavy upfront costs for a 3D LED or plasma screen, glasses, a 3D-compatible Blu-ray player and a new cable package.

Panasonic and Sony will follow with their own pricey 3D TV offerings in May and June.

In Canada, as elsewhere, recent record-breaking boxoffice for 3D movies like "Avatar" and "Alice in Wonderland" has spurred interest in the new technology, with TV sports the next frontier for the 3D medium.
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