'Sherlock' News, Soccer World Cup Among BBC's Big 2014 Social Media Moments

Robert Viglasky Photography

Posts about the deaths of Richard Attenborough and Robin Williams were among the broadcaster's most shared online news items

The BBC on Monday touted its social media prowess by highlighting some of its most popular moments on Twitter and Facebook for the past year, including the news announcement of a new season of Sherlock and activity around the soccer World Cup in Brazil.

The voting page for the Best British Single at Radio One's teen awards was the most shared BBC story or link across Facebook and Twitter, the U.K. public broadcaster said.

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Among other BBC online posts that made the top 10 in terms of shared content were news posts about the results of the Scottish independence referendum (third spot) and the deaths of Richard Attenborough (seventh spot) and Robin Williams (ninth spot), who was Google's top search topic in 2014.

The Sherlock recommission announcement garnered 100,000 retweets, while BBC World Cup content reached 61.3 million people on Facebook.

"The World Cup generated huge social interest, culminating during the week of the World Cup final, when content reached 61.3 million people on the BBC Sport Facebook page — an all-time BBC record for a social account — and was a key factor in the page growing from just over 1 million fans to in excess of 6.25 million fans in the course of the year," the broadcaster said. "Social media plays a vital complementary role to the traditional output of the BBC."

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Ralph Rivera, director of Future Media for the BBC, said: "Social platforms give us the opportunity to have a two-way relationship with viewers and listeners, uniting the nation around big events like the World Cup as well as taking fans behind the scenes on their favorite programs. 2014 saw over 100,000 people retweet the recommission announcement of Sherlock and Strictly [Come Dancing] install a vine booth to bring you closer to the action."

He added: "We also celebrated the first full year of BBC Trending, our innovative news unit that finds the stories behind the big viral hits. 2015 is set to be the biggest year yet for social media, and we can't wait to share it with you here at the BBC."

Email: Georg.Szalai@THR.com
Twitter: @georgszalai

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