Shia LaBeouf Launches Bizarre Public Performance Art Piece

12:54 PM PST 02/11/2014 by Seth Abramovitch, Philiana Ng
Seth Abramovitch
Exterior of Shia LaBeouf's #IAmSorry art installation

UPDATED: Fresh off making headlines in Berlin for wearing a paper bag reading "I am not famous anymore," the actor lands in L.A. with a strange installation.

Shia LaBeouf is now an art installation, open to the general public.

Following his head-scratching red-carpet appearance at the Berlin Film Festival where he sported a paper bag on his head, the Nymphomaniac star is setting up shop for one week at a gallery on Beverly Boulevard in Los Angeles.

The show is called #IAmSorry, the same hashtag LaBeouf tweeted at 11 a.m. PT Tuesday on his official Twitter account.

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A press release unveiling the performance art show reads: "Shia LaBeouf is sorry. Sincerely sorry. He will be in situ at 7354 Beverly Boulevard for the duration. Implements will be provided. Free admission."

The #IAmSorry show, a collaboration between LaBeouf and artists Nastja Sade Ronkko and Luke Turner, takes place Tuesday through Sunday from 11 a.m. to 6 p.m. at the Stephen Cohen Gallery.

There was no one yet at the scene when The Hollywood Reporter arrived late Tuesday morning for the unveiling, where two security guards were positioned outside. After being let into the gallery, a woman seated behind a table invites visitors to choose one object from a selection of "implements."

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As outlined in a proposal obtained last month by THR, several of the objects correspond to major films associated with LaBeouf's career, including a whip (Indiana Jones and the Kingdom of the Crystal Skull) and several Transformers toys. A bowl of Hershey's Kisses, a pair of pliers, a bottle of Brut cologne, a bottle of Jack Daniels and a bowl of folded up notes -- each bearing Twitter comments about LaBeouf, according to the proposal -- were also available for choosing.

The visitor is then led past a curtain into a tiny room. Inside, LaBeouf sits at a small wooden table, the now-famous paper bag declaring "I am not famous anymore" placed over his head. (The wrinkled bag appears to be the same one he wore on the Berlin red carpet.) During THR's visit, LaBeouf never broke eye contact during the one-on-one but responded with total silence to a series of questions. His only reaction came at the very end, in the form of a nodded acknowledgment after being thanked for the experience.

LaBeouf has been confounding fans with increasingly odd behavior since it came out in December that his short film Howard Cantour.com had plagiarized from a graphic novel by Daniel Clowes. He apologized repeatedly on Twitter, but used other celebrities' apologies without attribution. LaBeouf then hired a skywriter to apologize to Clowes over Hollywood, and recently has been tweeting the declaration, "I AM NOT FAMOUS ANYMORE," a cri de coeur that culminated in his Berlin antics.

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