Shine Group hires two for global push
New division to spearhead international growth opportunitiesLONDON -- Elisabeth Murdoch's Shine Group has hired Discovery exec Alden Mitchell and Channel 4 exec Lucinda Hicks to launch a new global business development division, it was announced Thursday.
The division aims to spearhead new international growth opportunities, looking at strategy, acquisitions and partnership projects in both existing and new markets.
Shine has expanded significantly over the past few years to include production assets in the U.S., U.K., Scandinavia, France, Australia and Germany, making such shows as "Masterchef," "Ashes to Ashes" and "Spooks."
Mitchell, currently vp of U.K. affiliate sales and business development at Discovery Networks International, will become senior vp global business development, while Hicks, currently strategy manager at Channel 4, joins as vp global business development. The new division will report into Shine Group President, Alex Mahon; Mitchell and Hicks will take up their respective posts in the summer.