Shine's Murdoch set for MIPTV keynote

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PARIS -- Elisabeth Murdoch, chairman and CEO of U.K. producer Shine, will light up April's MIPTV with a keynote speech, organizers said Tuesday.

Murdoch's "Creativity Without Borders" speech will kick off the 45th annual MIPTV market April 7 in Cannes.

"(Creativity) is a precursor to commercial success for us all and has the power to transcend all geographical and cultural borders. I'm looking forward to exploring how we as an industry can create the right conditions for it to thrive," Murdoch said in a statement.

Shine, founded by Murdoch in 2001, is the fourth-largest U.K. production company, with a slate that includes Emmy-winning "Sugar Rush," "Masterchef Goes Large" and the "Greatest Britons" awards.

The Shine Group recently entered exclusive negotiations to buy leading U.S. producer-distributor Reveille, creators of "Ugly Betty," "The Office: An American Workplace" and "American Gladiators." That deal is expected to be completed in February.

Before starting Shine, Murdoch was managing director of BSkyB Networks, in charge of all non-sport output and consumer marketing.

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