Shop This: Snoopy is Fashion's Cartoon Du Jour
With a 'Peanuts' movie set to debut next fall and a museum exhibit traveling the world, there's no denying Snoopy is style's latest muse.
In honor of the Charles Schulz comic's 65th anniversary in 2015, everyone's favorite beagle sibs are getting a whole new wardrobe. One that even most fashion editors only ever dream of: one of a kind custom clothes courtesy of Isabel Marant, Costello Tagliapietra, DSquared2, Dries Van Noten, J. Mendel, Rodarte, MAC Cosmetics, Zac Posen, VPL by Victoria Bartlett, Christian Siriano, DKNY, Opening Ceremony, Philip Treacy, Bibhu Mohapatra and Betsey Johnson, among others. Launched during September's New York Fashion Week at the New Museum, the exhibit of the beagles and their clothes are travelling on to Paris, Milan, and Tokyo, and kicking off a major Snoopy sartorial trend in the process.
"My first memory of Snoopy, I think, my probably most 'iconic' feeling was growing up with my sister, and I remember watching every (Charlie Brown) Christmas Special. I was looking up to my sister, who was obsessed with Snoopy and Snoopy's whole world, and I think she always wanted to be Belle," says Christian Siriano, who made matching floral outfits for the brother and sister canines.
At Colette in Paris, a Bamford-made Rolex stamped with Snoopy (complete with arms-as-dials) can be yours for a shade under $30,000. Coach's limited-edition collection of character leather satchels, T-shirts, coasters and luggage tags is completely sold out. Vans got in on the fun, too, with a collection of Snoopy sneaks.
And this isn't the first time the famous cartoon pup has enjoyed fashion's glare. The travelling New Museum exhibit includes clothes made in 1984 by designers including Diane von Furstenberg, Gucci, Chanel, Karl Lagerfeld and Hermes in the first ever Snoopy in fashion event. Betsey Johnson participated the first time and returned to do another mini-wardrobe. She says, "I have my show in just two days and I'm doing Dancing with the Stars, but I just couldn't say no! It's Snoopy!"
No attention to detail has been left out in the miniature outfits which include J. Mendel's interpretation of Snoopy as tailor with a tiny pin cushion and scissors in paw, with Belle as muse; Bibhu Mohapatra as Snoopy standing diminutive next to a towering Belle "model," DVF's Snoopy in her signature wrap dress, and DSquared2's unmistakeable casual-cool look accented by a decidedly high-end "diamond" bracelet.
This is not the first time the pups have made a run for the runway. For spring 2014, Tommaso Aquilano and Roberto Rimondi's Fay brand sent Snoopy tennis dresses, satin shifts with Peanuts characters decorating the skirt hems, windbreakers and scuba dresses down the runway emblazoned with all manners of Schulz's gang. And back in 2007, Betsey Johnson, Pamella Roland and Heatherette all designed clothes to send down the runway during fashion week in Bryant Park to raise money for Dress for Success.
But with the first Peanuts 3-D feature film set for autumn 2015 release, perhaps we can expect the volume on Snoopy-mania to be turned up even higher? Designers may find themselves fielding requests or life-sized Snoopy one-of-a-kinds. "I wish this one came in my size!" remarked Accessories Council president Karen Giberson.