ShoWest honors marketer Levy
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CORRECTED 6:37 p.m. PT March 13
LAS VEGAS -- Surrounded by friends, family and colleagues, DreamWorks' Marvin Levy received the career achievement in film marketing award Thursday at ShoWest.
"It honors everybody in the world of marketing," Levy said of the award. "We've come a long way. ... The exhibitors were at it even before the film companies to bring audiences into your theaters. You've been ahead of the game, and everyone is catching up. Today so much is marketing."
Calling Levy a "marketing mastermind," DreamWorks CEO Stacey Snider presented the award and a videotaped presentation from Steven Spielberg.
Also on Thursday, ShoWest/National Association of Theatre Owners' marketing achievement awards were presented to Judy Reiners of Douglas Theatres (best in-theater display for an independent film); Ucadi Wood, North American Cinemas (best in-theater display for a major release); Faline Tell, Regal Entertainment Group (best use of media and events for an independent film); Johnny Brenden of Brenden Theatre Group (best use of media and events for a major release) and Jill Rosenow of UltraStar Theatres (best use of newspaper).
Also honored with awards were Julie Adams of Regal (best community event, 400-plus screens); Angelique Brunsman of Hollywood Blvd. Cinema (best community event one to 399 screens); Garet Sechrist of Cobb Theatres (best overall promotion and showmanship one to 399 screens,) and Lee Milstead (best overall promotion and showmanship, 400-plus screens). Jeannine Lloyd of Regal earned an award for independent film and Scott Rosemann of Clearview Cinemas was presented with the Heart of Showmanship Award.
Will Rogers Institute Theatre managers awards were presented to the teams representing AMC Theatres, Cinemark USA, Rave Motion Pictures and Regal Entertainment Group.