ShoWest laughs with Rogen

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"Knocked Up" star Seth Rogen has been named ShoWest Comedy Star of the Year.

Rogen, who next stars in Columbia's "Pineapple Express," set for Aug. 8, also co-wrote and exec produced the summer hit "Superbad."

"In the world of comedy, Seth Rogen has pulled off an incredible hat trick -- not only is he an incredibly funny and talented comedic actor, but his ability to write comedy and put it all together onscreen as a producer is incomparable," said Mitch Neuhauser, co-managing director of ShoWest, which runs Monday-Thursday in Las Vegas.

Rogen will receive the honor at the convention's closing-night ceremony at the Paris Hotel.

The actor's upcoming films also include "Zack and Miri Make a Porno," "The Green Hornet" and "Horton Hears a Who!"

ShoWest is produced by the Entertainment Group at Nielsen Business Media, parent company of The Hollywood Reporter.
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