Showtime Strikes Exclusive Deal With Australian Streaming Service
The multiyear pact with Netflix competitor Stan is the latest international deal for the CBS Corp. premium TV service.
CBS Corp. and Australia's Stan, the streaming video joint venture of Nine Entertainment and Fairfax Media, on Wednesday unveiled a long-term, exclusive licensing agreement.
It will bring all future Showtime series and hundreds of hours of past programming to the Australian streamer, which competes with Netflix down under, and also provide Stan with an exclusive license to the Showtime brand and trademark, making it the official home of Showtime in Australia.
The pact kicked off this week with the premiere of Showtime original Billions in Australia, following its record series debut in the U.S. In 2017, Stan also will exclusively premiere the reboot of Twin Peaks.
"The new agreement marks the most significant content licensing deal in recent Australian television history," the partners said.
For Showtime, this heralds the second broad licensing agreement in international markets in less than a week after a deal with pan-European pay TV giant Sky. Similarly to the Sky and Stan pacts, Showtime last year struck an exclusive deal with Bell Media in Canada as a first step in its global expansion push.
"The growth of SVOD services internationally has created a huge demand for premium content globally," said Armando Nunez, president and CEO of the CBS Global Distribution Group. "We’re excited to expand the international footprint of Showtime in a big way in Australia with Stan and build on our relationship with their corporate parents Nine Entertainment Co. and Fairfax Media."
Said Stan CEO Mike Sneesby: "The deal with Showtime rounds out an amazing first year for Stan, with more than 1.5 million Australians having used the service across almost 700,000 subscriptions since our launch on Australia Day 2015. Showtime is one of the world’s greatest creators of television programming, and we are delighted to enter this long-term partnership, cementing our position as Australia’s leading local SVOD service."
Showtime has so far licensed individual shows to various Australian networks or streaming platforms, with the new deal focusing on one main partner platform.
Over the course of the new agreement, Stan will also get access to older Showtime programming exclusively on SVOD, including Dexter, Californication and House of Lies. "Current rights with other platforms will remain unchanged, with series migrating to Stan for SVOD as permitted when existing commitments expire," the partners said.
Also covered by the deal are the exclusive Australia SVOD rights to such CBS and The CW series as Madam Secretary, Limitless, Elementary, Scorpion, Under the Dome and Extant.