Showtime, social media team for campaigns

THR EXCLUSIVE

Showtime is bringing Emmy campaigning to social media networks with the first-ever extensive effort to use Facebook and Twitter to promote shows to TV academy members.

The network, which each year innovates its Emmy campaigning with some unique twist, is launching an awards-targeted Facebook page and Twitter feed to supply a steady stream of content and information to Hollywood insiders.

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"Through social networking, we can now inform and communicate with awards voters instantly, providing them with valuable information that will provide easy access to Showtime programming in a user-friendly environment," said Richard Licata, executive vp corporate communications at Showtime. "Whether it's a tweet about our streaming site and the availability of a new episode or a reminder that a balloting deadline is approaching, the pages will help you stay connected."

Using the name "SHOgold," the pages will be promoted throughout the year via the network's more traditional print, online and DVD award campaigns.

At this year's Golden Globes, Showtime had the most series wins of any network and later celebrated its first SAG Award. Last year, Showtime extended Emmy campaigning to portable devices, offering original series through mobile networks.
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