Sierra/Affinity to Produce, Finance Geriatric Cheerleader Comedy 'Poms'

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Zara Hayes

Zara Hayes will direct the film about a group of women at a retirement community who form a cheerleading club.

Sierra/Affinity has signed on to finance and produce Poms, a comedy about a group of geriatric cheeleaders.

Zara Hayes (The Battle of the Sexes) will direct the film from a script written by Shane Atkinson based on a story by Hayes and Atkinson. The pic follows a diverse group of women at a retirement community who form a cheerleading club to fulfill their lifelong dreams.

Poms will be produced by the North Wales-based Mad as Birds Films’ Ade Shannon, Celyn Jones and Andy Evans; Rose Pictures’ Rose Ganguzza; and Sierra’s Kelly McCormick. Sierra/Affinity’s Nick Meyer and Marc Schaberg are executive producing. Sierra/Affinity vp, production and acquisitions Josie Liang is overseeing for the company.
 
 

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