Simon Cowell's 'Britain's Got Talent' Moves Time Slot to Avoid 'The Voice'
The two talent competition shows have been in a heated ratings showdown in the U.K.
LONDON - In the ratings battle of U.K. talent competitions, ITV1's Britain's Got Talent will later this month move to a later time slot to avoid an overlap with The Voice on the BBC.
Britain's Got Talent, produced by Simon Cowell's Syco Entertainment and featuring Cowell as a judge this season, has lost the direct Saturday night showdown with The Voice over the past three weeks during the 8-8:20pm overlap of the two shows.
As reported, this past weekend, the latter also drew more viewers overall for the first time, although BGT won when including viewership on ITV1+1, which re-airs programs with an hour delay.
ITV said BGT would start at 8:30pm, as opposed to 8pm, later this month and run until 9:45pm. An ITV spokesman wouldn't say, however, whether the time slot change would become permanent. "We bill each show from week to week, but it's certainly in that slot on April 21," he said.
One observer suggested the network could test the new time slot on that date and make it permanent if the show performs well.