Simon Cowell Reveals Next TV Project

11:33 AM PST 05/03/2011 by Mimi Turner
Ian Derry/Fox
Simon Cowell

The British roulette-style game show will see contestants competing to win a cash prize.

LONDON -- Simon Cowell has unveiled his next British TV project, a roulette-style game show that will see contestants compete to win a cash prize of one million pounds.

Cowell will co-present the ITV1 show with Anthony McPartlin and Declan Donelly, co-hosts of I'm a Celebrity: Get Me Out of Here, another big ITV1 hit.

Cowell said the "high-concept" show would see contestants compete in a series of chance-based events -- with the 7000 initial contestants being whittled down to a handful  who will face the roulette wheel in the final. Red or Black is set to air in a TV event that will air on seven consecutive nights on British TV this fall, scheduling in the same way as Who Wants to Be a Millionaire? when it launched almost a decade ago.

"A lot of TV shows I see are quite boring. I like the fact that we are doing something that is high-concept," said Cowell. "Every single night someone is going to have to make that decision [red or black -- to win a million pounds]. That isn't something we have seen more than a few times on television. Thank goodness ITV gives us the budget to do something big."

Red or Black will be produced by ITV Studios and Cowell's production outfit Syco.

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