Simon Fuller launches 'Dream' vehicle
Tracks the rise of five young people; existing primarily online"American Idol" mastermind Simon Fuller is launching a new star-making project that will chart the rise of five young people in the entertainment industry.
The series, "If I Can Dream," will exist primarily online -- at least at first, with Fuller's 19 Entertainment partnering with Hulu, Clear Channel and MySpace to distribute the series.
"Dream" will chronicle five young people with Hollywood aspirations -- a musician, an actor, two actresses and a model -- as they leave their hometowns and live together in a house in the Hollywood Hills. Their journey will be streamed live around-the-clock at ificandream.com.
Viewers can interact with the performers via social media devices like Twitter and Facebook and potentially influence the trajectory of the show. Performers can test ideas and rehearse in front of fans online, gaining instant feedback about their performances.
"I am determined to continue challenging convention and pushing the boundaries of mainstream entertainment," Fuller said. "The next frontier is the video world of authentic real-time interaction. It is time the public got to see the truth behind what it takes to launch the careers of young artists who have a dream that one day on pure merit they can be professional entertainers and gain the recognition they crave. This is the dawning of a new age."
"If I Can Dream" launches across multiple platforms in early 2010, including online, mobile and radio. Hulu.com will showcase a "Dream" episode each week that will edit together story lines from the live feeds. "Dream" will also stand as the first Hulu show to be available to select international audiences.
"Simon Fuller and 19 Entertainment have consistently delivered extremely high-quality content in innovative ways and helped to change how viewers engage with entertainment," said Andy Forssell, senior vp of content and distribution at Hulu. "That's a great match with what Hulu is all about."
Clear Channel will introduce radio listeners to the talent and personalities of the "Dream" house via its stations. MySpace will provide the primary audition and social-networking space for the show.
Fuller's company has also signed Pepsi and Ford as sponsors. Producers plan to shop "Dream" to traditional TV networks after the project is up and running.
The show is conceived as an ongoing event that's not strictly tied to its first crop of participants -- if a cast member is dropped or quits, a new performer will be chosen by the public for the show via an open audition process.