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'Simpsons,' BLT topline Key Art nominations

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"The Simpsons Movie" has earned seven nominations, the most for any film, for the 37th annual Hollywood Reporter Movie Marketing Key Art Awards.

BLT & Associates leads all agencies with 18 noms, while Fox and Paramount each had strong studio showings.

The Key Art Awards is the only international competition honoring the design and creation of theatrical and home entertainment motion picture marketing materials in such categories as posters, standees, outdoor, trailers, TV spots, motion graphics, new media and copywriting.

Winners will be announced June 13 during an awards ceremony hosted by Jeff Garlin at the Hyatt Regency Century Plaza in Century City.

"30 Days of Night" was right behind "Simpsons" with six noms, followed by "300," "No Country for Old Men," "Superbad" and "Transformers" with five mentions apiece.







On the strength of "Simpsons" and titles like "Live Free or Die Hard," Fox collected 16 noms. Combined with its Fox Searchlight, Fox Atomic and home entertainment units, the studio earned a total of 27.

Paramount -- combined with its DreamWorks and Paramount Vantage brands and its home entertainment units -- earned 28 noms, collecting mentions for such films as "Sweeney Todd" and "Transformers."

BLT's 18 noms included "Sweeney Todd" and "Walk Hard: The Dewey Cox Story." Ignition followed with 17, for such trailers as "Superbad" and "30 days of Night," and the Ant Farm had 12 noms, including for trailers for "Shrek the Third" and "Surf's Up."

"The goal is to honor the best work that is done in movie marketing, and the quality of the work that is done in this area gets better and better every year and moves into new areas every year," said Bob Israel, chairman of the Key Art Awards Advisory Board and executive producer of the show.

"We have more categories and more judges than ever before," he added. "Between the print and the A/V categories, we had about 500 judges who work in movie marketing. We expanded our new-media category. ... We added a home entertainment/new-media category."

Also new this year, a special Key Art Award will be presented to honor the work of the studio/distributor that conceived the year's most innovative and successful marketing strategy and whose creative advertising materials as a whole reflect the implementation of the year's best campaign. A blue-ribbon panel will judge the category, and nominations will be announced separately.

A total of 1,335 submissions were judged this year. The Hollywood Reporter's sister company, Nielsen Research Group, administered and tabulated the ballots and will determine the winners in each category.

Judd Apatow will receive the Visionary Award, recognizing a filmmaker who inspires movie marketers, during the awards presentation.

This year's Key Art Awards sponsors include the Los Angeles Times, Crew Creative Advertising, Menagerie Creative and Weston/Mason Entertainment Advertising. Tickets go on sale today and can be purchased online at www.keyartaward.com.

37th MOVIE MARKETING KEY ART AWARDS NOMINEES

ACTION/ADVENTURE/HORROR PRINT
-- 28 Weeks Later, Intralink, Fox Atomic
-- The Number 23, BLT & Associates, New Line
-- Grindhouse, BLT & Associates, Weinstein Co./Dimension
-- 30 Days of Night, Ignition, Sony
-- Vacancy, Ignition, Screen Gems

COMEDY PRINT
-- Walk Hard: The Dewey Cox Story, BLT & Associates, Sony
-- Superbad, BLT & Associates, Sony
-- Juno, BLT & Associates, Fox Searchlight
-- Blades of Glory, BLT & Associates, DreamWorks/Paramount
-- The Darjeeling Limited, BLT & Associates, Fox Searchlight

DOCUMENTARY PRINT
-- Taxi to the Dark Side, Cold Open, ThinkFilm
-- Sicko, Bemis Balkind, Weinstein Co.
-- The 11th Hour, Mojo, Warner Independent Pictures
-- Jimmy Carter: Man From Plains, Ignition, Participant Prods.
-- Zoo, Mammoth Advertising, ThinkFilm

DRAMA PRINT
-- Before the Devil Knows You're Dead, Cold Open, ThinkFilm
-- Black Snake Moan, Petrol, Paramount Vantage
-- I'm Not There, Bemis Balkind, Weinstein Co.
-- Zodiac, BLT & Associates, Paramount
-- Premonition, Ignition, Screen Gems

FAMILY PRINT
-- Shrek the Third, Ant Farm, Paramount
-- Ratatouille, Animation Creative Services, Disney/Pixar
-- Bee Movie, BLT & Associates, DreamWorks Animation/Paramount
-- Surf's Up, BLT & Associates, Sony
-- Alvin and the Chipmunks, 20th Century Fox In House Creative Advertising, Fox

FESTIVAL/MARKET PRINT
-- American Film Market 2007 Poster, Dog Ear Design, Independent Film & Television Alliance
-- LA Shorts Fest, Crew Creative, LA Shorts Fest
-- Eurasia Film Festival, Iconisus L&Y, Tursak
-- Antalya Film Festival, Iconisus L&Y, Tursak
-- After Dark Horrorfest 2007, Crash McCreery, After Dark Films

INTERNATIONAL PRINT
-- Sweeney Todd, BLT & Associates, DreamWorks/Paramount
-- The Tracey Fragments, bpg, Alliance Films
-- Knocked Up, Crew Creative, Universal
-- 3:10 to Yuma, Ignition, Lionsgate
-- Hostel: Part II, Art Machine, Lionsgate

THEATRICAL STANDEES
-- Disturbia, Drissi Advertising, DreamWorks/Paramount
-- Fantastic Four: Rise of the Silver Surfer, Drissi Advertising, Idea Planet, Fox
-- The Simpsons Movie, Drissi Advertising, Idea Planet, Fox
-- Sweeney Todd, BLT & Associates, Drissi Advertising, DreamWorks/Paramount
-- Sweeney Todd, BLT & Associates, Drissi Advertising, DreamWorks/Paramount

OUTDOOR ADVERTISING
-- 30 Days of Night, Ignition, Sony
-- Transformers, BLT & Associates, DreamWorks/Paramount
-- 3:10 to Yuma, Ignition, Lionsgate
-- I Am Legend, Crew Creative, Warner Bros.
-- The Condemned, Art Machine, Lionsgate

SPECIAL RECOGNITION PRINT
-- Walk Hard: The Dewey Cox Story, Craig Murray Prods., Sony
-- 300, Mojo, Warner Bros.
-- Shrek the Third, BLT & Associates, DreamWorks Animation/Paramount
-- 30 Days of Night, Ignition, Sony
-- Saw IV, Ignition, Lionsgate

ACTION/ADVENTURE/HORROR TRAILERS
-- 30 Days of Night, Ignition, Sony
-- Transformers, Ignition, Paramount
-- 300, Mojo, Warner Bros.
-- I Am Legend, Trailer Park, Warner Bros.
-- Grindhouse, Ant Farm, Weinstein Co./Dimension

COMEDY TRAILERS
-- Blades of Glory, Seismic Prods., Paramount
-- Superbad, Ignition, Sony
-- Knocked Up, Aspect Ratio, Universal
-- Juno, Craig Murray Prods., Fox Searchlight
-- The Simpsons Movie, Trailer Park, Fox

DRAMA TRAILERS
-- Black Snake Moan, Pant Farm, Paramount Vantage
-- No Country for Old Men, Giaronomo Prods., Miramax
-- No Country for Old Men, Giaronomo Prods., Miramax
-- American Gangster, Intralink, Universal
-- There Will Be Blood, Ant Farm, Paramount Vantage

FAMILY TRAILERS
-- Enchanted, Craig Murray Prods., Disney
-- Ratatouille, Trailer Park, Disney/Pixar
-- Bee Movie, Ant Farm/Sameth-ADV, DreamWorks Animation/Paramount
-- Shrek the Third, Ant Farm/Sameth-ADV/, DreamWorks Animation/Paramount
-- Surf's Up, Ant Farm, Sony

ACTION/ADVENTURE/HORROR TV SPOTS
-- Live Free or Die Hard, Cimarron Group, Fox
-- 28 Weeks Later, Ignition, Fox Atomic
-- 30 Days of Night, Create Advertising Group, Sony
-- War, mOcean, Lionsgate
-- 3:10 to Yuma, Buddha Jones, Lionsgate

COMEDY TV SPOTS
-- Juno, Seismic Prods., Fox Searchlight
-- Hot Fuzz, Focus Features Creative, Focus Features
-- The Simpsons Movie, Trailer Park, Fox
-- The Simpsons Movie, Trailer Park, Fox
-- Blades of Glory, Ant Farm, Paramount

DRAMA TV SPOTS
-- No Country for Old Men, Matthew Cohen Creative/Cimarron Group, Miramax
-- Zodiac, Ignition, Paramount
-- There Will Be Blood, Pant Farm, Paramount Vantage
-- Atonement, Mojo, Focus Features
-- Atonement, Intralink, Focus Features

FAMILY TV SPOTS
-- Ratatouille, Craig Murray Prods., Disney/Pixar
-- Ratatouille, Trailer Park, DisneyPixar
-- Surf's Up, Ant Farm, Sony
-- Bee Movie, Ant Farm, DreamWorks Animation/Paramount
-- Harry Potter and the Order of the Phoenix, Craig Murray Prods., Warner Bros.

HOME ENTERTAINMENT DVD PACKAGING
-- Bubba Ho-Tep, Meat and Potatoes, MGM Home Entertainment
-- The Princess Bride, Menagerie Creative, MGM Home Entertainment
-- Saturday Night Fever 30th Anniversary Special Collector's Edition, SR3 Solutions, Paramount Home Entertainment
-- Hairspray, BLT & Associates, New Line Home Video
-- The Number 23, BLT & Associates, New Line Home Video

HOME ENTERTAINMENT SPECIAL RECOGNITION
-- Saw, Saw II, Saw III, Lionsgate Creative, Lionsgate
-- Blade Runner, 30sixty Advertising+Design, Neuron Syndicate, Warner Home Video
-- All Harry Potter Films, 30sixty Advertising+Design, Warner Home Video
-- Transformers, BLT & Associates, DreamWorks/Paramount Home Entertainment
-- 90 United Artists Films, Menagerie Creative, United Artists

HOME ENTERTAINMENT AV TRAILERS
-- Blade Runner, Skip Film, Warner Home Video
-- Happy Feet, Aspect Ratio, Warner Home Video
-- 300, Mojo, Warner Home Video
-- Cars, CMP Home Entertainment, Walt Disney Studios Home Entertainment
-- Wall Street, Ant Farm, Fox Home Entertainment

HOME ENTERTAINMENT TV SPOTS
-- Blade Runner, Skip Film, Warner Home Video
-- Happy Feet, Aspect Ratio, Warner Home Video
-- Borat, Flyer Entertainment, Fox Home Entertainment
-- Borat, CMP Home Entertainment, Fox Home Entertainment
-- Pirates of the Caribbean: At World's End, Ant Farm, Walt Disney Studio Home Entertainment

HOME ENTERTAINMENET NEW MEDIA
-- Blade Runner, Ocean Park Creative, Warner Home Video
-- 300, Hybrid Studio, Warner Home Video
-- Live Free or Die Hard, Hybrid Studio, Fox Home Entertainment
-- Borat, Hybrid Studio, Fox Home Entertainment
-- Day Watch, Cimarron Group, Fox Home Entertainment

DOCUMENTARY AUDIOVISUAL
-- The 11th Hour, Hammer Creative Advertising, Warner Independent Pictures
-- In the Shadow of the Moon, Celluloid Heroes, ThinkFilm
-- Sicko, Ignition, Weinstein Co.
-- God Grew Tired of Us, Trailer Park, New Market Films
-- Sicko, Buddha Jones, Weinstein Co.

SPECIAL RECOGNITION AUDIOVISUAL
-- The Diving Bell and the Butterfly, Mark Woollen & Associates, Miramax
-- I Am Legend, Skip Film, Warner Bros.
-- Superbad, Ignition, Sony
-- No Country for Old Men, Matthew Cohen Creative, Buddha Jones, Miramax
-- Transformers, Ant Farm, Paramount Pictures

INTERNATIONAL AUDIOVISUAL
-- Juno, tea: wonderland, Fox Searchlight
-- The Assassination of Jesse James by the Coward Robert Ford, Mark Woollen & Associates, Warner Bros.
-- Live Free or Die Hard, Ignition, Fox
-- 300, Mojo, Warner Bros.
-- Control, Zealot, Momentum/Becker International

MOTION GRAPHICS
-- Hitman, Create Advertising Group, Fox
-- Shoot 'Em Up, Toy Box Entertainment, New Line
-- No Country for Old Men, Matthew Cohen Creative, Buddha Jones, Miramax
-- Transformers, Imaginary Forces, Paramount
-- National Treasure: Book of Secrets, Imaginary Forces, Disney

WEB SITE DESIGN
-- The Simpsons Movie, 65 Media, Fox
-- Superbad, Jet Set Studios, Sony Pictures Interactive, Sony
-- 30 Days of Night, Big Spaceship, Sony
-- Elizabeth: The Golden Age, Neoganda, Universal
-- The Bourne Ultimatum, Project C, Universal

SPECIAL RECOGNITION NEW MEDIA
-- The Bourne Ultimatum, Big Spaceship, Universal
-- Superbad, Sony Pictures Interactive, Universal McCann Interactive, Sony
-- The Simpsons Movie, 65 Media, Fox
-- The Kite Runner, 65 Media, DreamWorks/Paramount
-- A Mighty Heart, Project C, Paramount Vantage

BEST COPY LINE (ALL MEDIA)
-- The Simpsons Movie, Trailer Park, Fox
-- Spider-Man 3, Create Advertising Group, Sony
-- Hitman, Create Advertising Group, Fox
-- Year of the Dog, Mojo, Paramount Vantage
-- The TV Set, Crew Creative, ThinkFilm