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'Simpsons,' 'No Country,' 'Old Men' lead Key Art Awards

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Originally published June 13, 2008

The advertising for "The Simpsons Movie" earned four trophies, including best of show in the print category, at the 37th Annual Hollywood Reporter Movie Marketing Key Art Awards. Best of show awards were also presented to "Bee Movie" in the A/V category and "Borat" in home entertainment.

Along with "The Simpsons Movie," marketing materials for "No Country for Old Men" and "300" were big winners, all earning four awards each, Friday night during a ceremony hosted by Jeff Garlin at the Hyatt Regency Century Plaza.

"Some people care about baseball...I care about the design and creation of movie marketing materials," Garlin said.

The studios for "The Simpsons Movie" and "No Country," 20th Century Fox and MIramax respectively, snagged four awards each, the most for any single studio, BLT & Associates, Crew Creative Advertising and Mojo were the top winners on the vendor side, earning three trophies each.

The "Simpsons" best of show awarded was presented on the strength of a theatrical standee from Drissi Advertising and Idea Planet for Fox. The title also won awards for best website design, new media (special recognition) and theatrical standees.

The "Bee Movie" best of show honor was selected for a trailer from The Ant Farm/Sameth A.D.V. for Dreamworks Animation/Paramount Pictures. Best of Show in home entertainment went to a TV spot from CMP Home Entertainment and Fox Home Entertainment.

"No Country" and its studio Miramax won awards in the newly-created best campaign category, as well as for drama trailer, motion graphics and A/V (special recognition). "300" was honored for its trailer (action adventure/horror), international A/V (trailers and TV spots), new media (home entertainment) and print (special recognition).

Mojo was honored for its work on the "300" trailer, international A/V and print (special recognition). BLT was recognized on the strength of its "Grindhouse" print (action adventure/horror), "Juno" print (comedy), and "Transformers" outdoor print advertising.

Crew Creative took home awards for international print for "Knocked Up," festival/market print for LA Shorts Fest, and best copy line for "The TV Set."

Print winners included "Premonition" for drama, "Taxi to the Dark Side" for documentary, "Ratatouille" for family.

In the theatrical trailers categories, winners included "Superbad" for comedy and "Bee Movie" for family.

Judd Apatow received the Visionary Award, recognizing a filmmaker who inspires movie marketers, during the presentation.

"I'd like to thank everyone here who has done such amazing work. I've enjoyed my interactions with everybody," Apatow joked onstage. "It's one of the most fun parts of the process. This award brings me full circle because I started out thinking you were all f***ing a**holes."

A total of 1,335 submissions were judged this year. The Hollywood Reporter sister company Nielsen Research Group administered and tabulated the ballots, and also determined the winners in each category.

Bob Israel, chairman of the Key Art Awards Advisory Board, executive produced the show for the eighth consecutive year. Mike Greenfeld, former chairman and co-founder of The Ant Farm and managing partner of Anticipation, Tim Nett, executive creative director of Trailer Park, and Terry Curtin, CEO and creative director, Intralink Film Graphics Design, co-executive produced the show.

Scott Mauro Entertainment produced, and Sameth A.D.V.'s David Sameth served as the show's creative consultant .

This year's Key Art Awards sponsors include the Los Angeles Times, Crew Creative, Menagerie Creative and Weston/Mason Entertainment Advertising.

A complete list of winners follows:

BEST CAMPAIGN
-- No Country for Old Men, Miramax

BEST OF SHOW-- AUDIOVISUAL
-- Bee Movie, The Ant Farm/Sameth A.D.V., Dreamworks Animation/Paramount Pictures

BEST OF SHOW -- PRINT
-- The Simpsons Movie, Drissi Advertising, Inc., Idea Planet, LP, Twentieth Century Fox

BEST OF SHOW -- HOME ENTERTAINMENT
-- Borat, CMP Home Entertainment, & Fox Home Entertainment

ACTION ADVENTURE/HORROR TRAILERS -- FIRST PLACE
-- 300, Mojo, LLC, Warner Bros.

ACTION ADVENTURE/HORROR TV SPOTS -- FIRST PLACE
-- War, Ocean, Lions Gate

ACTION/ADVENTURE/HORROR PRINT -- FIRST PLACE
-- Grindhouse, BLT & Associates, Inc., The Weinstein Co. / Dimension

AV TRAILERS - HOME ENTERTAINMENT -- FIRST PLACE
-- Blade Runner, Skip Film, Warner Brothers Home Entertainment

BEST COPY LINE-(ALL MEDIA) -- FIRST PLACE
-- The TV Set, Crew Creative, Think Film

BEST WEBSITE DESIGN -- FIRST PLACE
-- The Simpsons Movie, 65 Media, 20th Century Fox

COMEDY PRINT -- FIRST PLACE
-- Juno, BLT & Associates, Inc., Fox Searchlight

COMEDY TRAILERS -- FIRST PLACE
-- Superbad, Ignition Creative, Sony

COMEDY TV SPOTS -- FIRST PLACE
-- Juno, Seismic Productions, Fox Searchlight

DOCUMENTARY A/V TRAILERS & TV SPOTS -- FIRST PLACE
-- God Grew Tired of Us, Trailer Park, New Market Films

DOCUMENTARY PRINT -- FIRST PLACE
-- Taxi to the Dark Side, Cold Open, ThinkFilm

DRAMA PRINT -- FIRST PLACE
-- Premonition, Ignition Print, Sony Screen Gems

DRAMA TRAILERS -- FIRST PLACE
-- No Country For Old Men, Giaronomo Productions, Inc., Miramax Films

DRAMA TV SPOTS -- FIRST PLACE
-- There Will Be Blood, The Pant Farm, Paramount Vantage

DVD PACKAGING-HOME ENTERTAINMENT -- FIRST PLACE
-- Saturday Night Fever 30th Anniversary Special Collector's Edition, SR3 Solutions, Paramount Home Entertainment

FAMILY PRINT -- FIRST PLACE
-- Ratatouille, Animation Creative Services, The Walt Disney Studios/Pixar Animation Studios

FAMILY TRAILERS -- FIRST PLACE
-- Bee Movie, The Ant Farm/Sameth A.D.V., Dreamworks Animation/Paramount Pictures

FAMILY TV SPOTS -- FIRST PLACE
-- Ratatouille, Craig Murray Productions, The Walt Disney Studios

FESTIVAL/MARKET PRINT -- FIRST PLACE
-- LA Shorts Fest, Crew Creative, LA Shorts Fest

HOME ENTERTAINMENT - SPECIAL RECOGNITION -- FIRST PLACE
-- All Harry Potter Films, 30sixty Advertising+Design, Inc., Warner Home

INTERNATIONAL A/V TRAILERS & TV SPOTS -- FIRST PLACE
-- 300, Mojo, LLC, Warner Bros. International

INTERNATIONAL PRINT -- FIRST PLACE
-- Knocked Up, Crew Creative, Universal Pictures

MOTION GRAPHICS -- FIRST PLACE
-- No Country For Old Men, Matthew Cohen Creative, Buddha Jones, Miramax

NEW MEDIA-HOME ENTERTAINMENT -- FIRST PLACE
-- 300, Hybrid Studio, a Division of The Visionaire Group, Warner Bros. Home Entertainment

OUTDOOR ADVERTISING PRINT -- FIRST PLACE
-- Transformers, BLT & Associates, Inc., Dreamworks SKG / Paramount Pictures

SPECIAL RECOGNITION AUDIOVISUAL
-- No Country For Old Men, Matthew Cohen Creative, Buddha Jones, & Miramax

SPECIAL RECOGNITION NEW MEDIA
-- The Simpsons Movie, 65 Media, 20th Century Fox

SPECIAL RECOGNITION PRINT
-- 300, Mojo, LLC, Warner Bros. International

THEATRICAL STANDEES PRINT -- FIRST PLACE
-- The Simpsons Movie, Drissi Advertising, Inc., Idea Planet, LP, Twentieth Century Fox

TV SPOTS-HOME ENTERTAINMENT -- FIRST PLACE
-- Borat, CMP Home Entertainment, Fox Home Entertainment