Singing along with Gainsbourg

Biopic of musician-poet will be UPI Studio's first French-language film

The rise to fame of French iconoclast Serge Gainsbourg is headed to the big screen courtesy of Universal Pictures International Studio.

The project marks the first French-language effort for Universal's overseas production division, which will team with French co-production and finance label Studio 37. It also represents a major step in the stated aim of partnering on projects in the territories where UPI distributes.

"Serge Gainsbourg," which begins shooting in January in Paris, will be the directorial debut of French graphic artist Joann Sfar. The film stars Eric Elmosnino as Gainsbourg, Laetitia Casta as Brigitte Bardot and Mylene Jampanoi as Bambou.

It traces Gainsbourg's life from a young boy in 1940s occupied Paris and his subsequent transformation into a world-renowned poet, songwriter and singer.

UPI Studio president Christian Grass and Studio 37 managing director Frederique Dumas announced the co-production Monday.

Sfar's movie is produced by Marc du Pontavice and Didier Lupfer of One World Films from Sfar's own script.

UPI holds French theatrical and home video rights to the project and will release "Gainsbourg" in French theaters in 2010. Studio 37 holds the international sales rights, which will be run by Kinology. The co-production is being overseen by Dumas and Clare Wise, senior vp international production at UPIS.

"Joann Sfar is a huge talent who has a truly original vision," Grass said. "His cutting-edge creativity and unique take on the character of Serge Gainsbourg is what really drew us to this project." (partialdiff)
comments powered by Disqus