SingTel wins three years of Euro soccer

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SINGAPORE -- Singapore Telecommunications has won exclusive rights in Singapore to broadcast European soccer tournaments the UEFA Champions League and UEFA Cup across its mobile, Internet and "mio" IPTV platforms over a three-year period.

SingTel plans to stream UEFA Champions League games both live and on-demand on mio TV and via the Internet through its IDEAS portal. Clips of the games also will be made available on SingTel's mobile service.

Government-controlled SingTel takes over the UEFA Champions League rights from ESPN Star Sports and the UEFA Cup rights from direct competitor StarHub.

"Based on our research, sports is a key genre that drives pay TV take-up, and European soccer is a significant driver for people who subscribe to sport content," SingTel CEO for Singapore Allen Lew said in a statement late Thursday.

The company said that mio TV's on-demand feature is especially suitable for Singaporean football fans, who otherwise would have to say up until the wee hours of the morning to watch the matches broadcast live from Europe.

Launched in July 2007, SingTel's mio TV pay-TV service is transmitted through the company's broadband network via an IPTV service that uses set-top boxes connected over existing SingTel telephone lines.
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