Pret-a-Reporter

Size-Inclusive Brand Universal Standard Hosting Pop-Ups, Taking Model Search on the Road

Get your blue steel pose ready.

New York-based size-inclusive brand Universal Standard is heading across the country this fall.

The line, known for its modern minimalist styles for women size 10 to 28, is teaming up with Nordstrom on a series of pop-ups and a nationwide model search in partnership with The Lions Model Management, the same modeling agency that reps Irina Shayk, Kate Upton, Stella Maxwell, and Karen Elson.

Universal Standard, which counts Orange Is the New Black's Danielle Brooks as a fan, was founded by Alexandra Waldman and Polina Veksler in September 2015 after the duo became tired of seeing size as the dividing line that determined who had the privilege and freedom to dress with quality and style (a jersey dress is priced at $60, while a knit cape costs $220). The company has launched a program called Universal Fit Liberty, which allows customers to exchange pieces from its core collection for a new size at no additional cost within a year of purchase. All returned clothing is also laundered and donated to charities that support women in need.

 

Magazine / @monrowemagazine Photographer / @lucascristino_ Wearing @universalstandard

A post shared by Danielle Brooks (@daniebb3) on

According to a release, the project was conceived in part by an "overwhelming demand from consumers to experience Universal Standard in person" as well the brand's interest to reach more women.

The pop-ups hosted by Nordstrom will kick off in Seattle (Sept. 8-11) before being held in San Francisco (Sept. 21-24), Dallas (Oct. 18-21), Chicago (Oct. 26-29), Washington, D.C. (Nov. 3-5) and the Century City location in Los Angeles (Sept. 29-Oct. 1; Oct. 5-6). Universal Standard will also be hosting its own pop-ups and events in Portland (Sept. 16), Austin (Oct. 11-12), Houston (Oct. 14-15), St. Louis (Oct. 28), Columbus (Oct. 31) and New York (Nov. 7-8).

"A vast majority of American women have been living in absurd exclusion based on size," said Veksler in a statement. "There is no reason for any woman to think, 'I can't participate in the style I want because my body is bigger.' We are saying, 'Now you can!'"

Universal Standard joins Torrid, the fashion retailer that creates pieces for women size 10 to 30, in taking its model search on the road. Torrid held its third annual casting event earlier this summer, with curvy supermodel Candice Huffine serving as one of the judges.

The cross-country road trip will involve a model search to find the faces of Universal Standard's next campaign. Top contenders will be flown to New York to meet with execs from The Lions for a potential contract with the modeling agency. Good luck!

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