SK, Sony team for phone content

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SEOUL -- South Korea's leading mobile phone operator, SK Telecom, is teaming up with Sony Pictures to bring movies to the country's cell phones, the companies announced Tuesday.

The video-on-demand deal is a first for South Korea, bringing a selection of Sony content to SKT's customers, for between 1,000 won and 2,000 won ($1.06-2.12) per download.

SKT is the leading mobile service provider in South Korea, accounting for just over half of the country's 38 million mobile phones.

The deal makes Sony the first Hollywood studio to bring its content to SKT's mobile phones.

Initial content will include all three "Spider-Man" films, "Kong Fu Hustle," "Surf's Up" and "The Tudors" television series.

"Mobile technology is evolving and the way of consuming video content is changing fast," said Lee Soo-hyeok, vp of SK Telecom's music business office. "These changes are expected to encourage more and more customers to watch movies and dramas on their mobile phones."

An SKT spokesman said that the company also is in negotiations to bring content from the other Hollywood majors and Korean movie houses to their phones.

SKT also owns several entertainment businesses in South Korea, including the production house and leading talent management company iHQ, movie producer Chungeorahm and two cable television stations.
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