Sky 3D Unveils New Art Feature 'Florence and the Uffizi Gallery 3D/4K'
It hopes to repeat its 'Vatican Museums 3D' success.
When it comes to the meshing cinema and the arts, Sky is setting out to prove once again that it is the leader in bringing European masterpieces to silver screens around the world. Last year’s The Vatican Museums 3D production was considered to be the most watched art title in the history of world cinema, after being distributed in over 60 countries in 2000 theaters for over 225,000 viewers.
Following on its success, Sky 3D on Wednesday presented its next film, Florence and the Uffizi Gallery 3D/4K, in collaboration with Sky Arte HD, Nexo Digital and Magnitudo Film.
The new film again utilizes the most advanced cutting-edge 3D and 4K technologies to debut one of the world’s most famous art collections in 240 movie theaters in Italy on November 3,4 and 5 in 3D and 4K.
The film, showcasing the Renaissance masterpieces of Masaccio, Botticelli, Leonardo and Michelangelo, will then be distributed in over 60 countries, including England, Germany, France, Belgium, Netherlands, USA, Canada, Colombia, Mexico, Peru, Chile, Korea, Japan, Australia and New Zealand.
"Sky is one of the main investors in content in Europe," said Sky Italia CEO Andrea Zappia at the press conference in Rome. "I believe that the government is doing a lot to simplify the production chain that allows and attracts investments. The opportunities are great because the market is demanding even more quality content."
Florence and the Uffizi Gallery 3D/4K is multisensory journey through the Florentine Renaissance with over 10 museum locations and 150 works of art included. Highlights include Michelangelo’s David, Leonardo’s Annunciation, Birth of Venus by Botticelli and the Shield of Medusa by Caravaggio. And for true art lovers the real treat will be the unveiling of the restoration of the Adoration of the Magi by Leonardo, which has been under wraps at the Uffizi since 2011.
"I wish to thank Sky for its commitment in the production of this content that follows the international success of the Vatican Museums," said Italy’s Minister of Culture Dario Franceschini. "This fantastic initiative telling Florence 's extraordinary beauty makes us understand what an endless work we can do with Italy's cultural heritage, producing cinema and fictions that can be exported internationally. We must support this industry because it attracts tourism."