Sky Anytime crosses million download mark

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LONDON -- BSkyB said Tuesday that more than a million movies were downloaded via its Sky Anytime broadband video download service in its first year of operation.

The service, which offers Sky customers on-demand access to Sky Movies, Sky One entertainment and documentary series, and action from Sky Sports via their computers, recorded its millionth viewer on Jan. 14.

Users have access to an archive of movies -- currently numbering 300 titles -- that includes "King Kong," "The Chonicles of Narnia: The Lion, the Witch & the Wardrobe," "The Piano" and "Braveheart." The most popular titles for the service were "House of Flying Daggers," "Starsky & Hutch," "Layer Cake" and "The Girl Next Door."

"We're delighted that customers have taken to Anytime with such enthusiasm," said Dawn Airey, BSkyB managing director of channels and services. "Sky Movies is the U.K.'s most popular movie service and we're able to use broadband to give customers more flexibility in how they watch. We look forward to developing our on-demand products yet further this coming year in line with our multiplatform roadmap."
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