Sky Deutschland Signs Co-Op Deal With Xbox
Agreement will deliver Sky’s sports and films to Xbox customers in Germany.
COLOGNE, Germany – Sky Deutschland, the German pay TV platform controlled by News Corp., has signed a deal with Microsoft that will see Sky’s sport and film offerings delivered to Microsoft’s Xbox game console.
The agreement, announced Friday, will see Sky extend its mobile offering Sky Go to Xbox Live subscribers in Germany. Under the deal, subscribers will be able to access Sky content, particularly feature films and live sports, via their Xbox console.
Both companies are hailing the deal as a win-win as it targets their core German demographic of young men, an audience with a proven appetite for both soccer and movies.
But the reach of the new service could be limited by its cost. Only Sky Deutschland subscribers with an Xbox Live gold membership will have access. Depending on the exact subscription package that would cost a viewer more than $800 a year.