Sky Italia grabs Olympics rights

Edges out RAI with a bid of $109 mil

ROME -- News Corp. subsidiary Sky Italia will pay about 80 million euros ($109 million) for broadcast rights to the 2010 Winter Olympics and the 2012 Summer Games, the broadcaster said Wednesday.

To gain the rights, Sky Italia reportedly outbid state broadcaster RAI, which offered 60 million euros ($82 million) for the same package.

The Summer Olympics are traditionally the most important nonsoccer sports broadcast in Italy.
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