Sky-Italia nabs 19 films from MovieMax
EmptyROME -- Mondo Home Entertainment said Thursday that satellite broadcaster Sky-Italia has picked up rights to 19 films from the 2007-08 catalog of producer and distributor MovieMax, Mondo's parent company.
According to the terms of the deal, the films will be made available first on Sky-Italia's pay-per-view service seven months after rolling out in Italian cinemas and five months later on regular Sky-Italia channels dedicated to films.
Financial terms of the deal were not disclosed, and the selection of the films has yet to be determined, Mondo said.
Both companies did say that cash from the agreement would be reflected on 2008 balance sheets.
"We hope this partnership with Sky is the start of a long relationship between the two companies," said Guglielmo Marchetti, the head of both Mondo Home Entertainment and MovieMax's Italian operations.
Sky-Italia, the Italian unit of Rupert Murdoch's News Corp., recently surpassed the 4.5 million subscriber level in Italy, where it is the dominant satellite broadcaster.
The deal comes just weeks after Sky-Italia's rival Mediaset signed an exclusive distribution deal with Warner Bros. and Universal reported to be worth more than $600 million.