Sky Sports To Launch Euro Soccer Channel
David Beckham is the marketing face of the new Sky Sports 5 channel, which will screen up to 600 live matches from European leagues in Spain, Italy and Holland.
Sky Sports, the sports arm of British pay TV satellite giant BSkyB, in which Rupert Murdoch's News Corp. owns a stake, has announced the launch of a dedicated European soccer channel, billed as the first ever network solely devoted to continental soccer.
English soccer star David Beckham, who has played in professional leagues in Spain, Italy and France, is the face of a Brit-wide marketing campaign launched by Sky to promote the new channel, Sky Sports 5.
Beckham said: "Some of my greatest playing moments were on the European stage with Manchester United, playing in El Clasico for Real Madrid and captaining England in Euro qualifiers. Sky Sports 5 will offer all the drama and excitement that European football has to offer and I’ll certainly be gripped."
Starting next season, the channel will carry up to 600 live European soccer matches including games from Spain's La Liga, the Coppa Italia and UEFA Champions League tournament.
Sky Sports has also signed a four year deal with the Dutch soccer league to carry exclusive live coverage of Holland’s top division Eredivisie.
Sky is launching its marketing campaign this week to take advantage of the hype surrounding the soccer World Cup, which kicks off June 12.
Sky Sports viewers can activate the channel from 12 June ahead of the channel going live on 12 August.