Pret-a-Reporter

How To Detox Your Makeup Bag in 2015

Meredith Jenks
Sleigh Bells' Alex Karuss

With her new blog "Beauty Lies Truth," Sleigh Bells singer Alexis Krauss advocates safer makeup alternatives for the new year.

When electro-pop rocker Alexis Krauss, 29, isn't headbanging between stacked Marshall amps, she's uncovering the hidden dangers of popular beauty products (like phthalate-laced deodorants and coal tar-infused shampoos that have been linked to diseases including cancer). Her budding blog, Beauty Lies Truth, co-founded with friend Jessica Assaf, 24, in July, features their go-to all-natural alternatives and has even found an ally in fellow artist Grimes (nee Claire Boucher), who contributed a post about her own natural beauty secrets. Over soy lattes at Cafe Edna near her Brooklyn home, Krauss dishes on future plans for the site and her advice for safely freshening up grooming regimens.

Why this blog, and why now?

I read an article in The New York Times about plastic microbeads in face wash, and it opened my eyes to the fact that the whole personal care industry isn't regulated. Jessica worked for [skin care company] S.W. Basics at the time, and wanted to build a one-stop shop to help women detox their makeup bags.

What is your long-term vision for the site?

It's just the two of us and we don't have investors, but I want to grow it and create enough of an activist foundation where we can effect change. The [European Union] has banned thousands of [beauty product] chemicals and the U.S. has only banned three, so it's not impossible, it's about making the legislative framework effective.

Any plans to launch your own line?

I would rather support the brands that are already doing it, and give them the audience they deserve.

What products do you carry at all times?

I'm addicted to S.W. Basics lip balm — it's just shea butter, coconut oil and olive oil. I also love Ilia classic black mascara. I color my hair, too, which is admittedly not a natural thing, but I can't give it up. I use pure argan oil and coconut oil as a deep conditioning mask — my hair gets kind of gnarly on the road.

*****

PRODUCTS FOR HER

1. Smith & Cult 5 Free Nail Polish in Dark Like Me: This nail polish is made without the most toxic ingredients like formaldehyde and phthalates. $18, smithandcult.com

2. Beautycounter Lustro Face Oil 1 Calendula: A blend of essential oils like rosehip, sea buck thorn and argan oil, it's a light and dry moisturizer for skin. $64, beautycounter.com

3. Organic Bath Company's Organic Coffee & Sugar Scrub: An exfoliating and revitalizing product that doesn't use plastic. $27, frecklebrooklyn.com

 

PRODUCTS FOR HIM

1. Good Body Products Pine, Spruce & Lavender Aromatic Mist: The perfect way to reinvigorate your home, skin or pillow without breathing in toxins. $14, goodbodyproducts.com

2. Juniper Ridge Sierra Granite Trail Resin Cologne: Based in the Pacific Northwest, the company uses harvested "masculine" ingredients like lichen and moss. $35, juniperridge.com

3. S.W. Basics Toner: Made with apple cider vinegar, witch hazel, clary, sage and sandalwood. It helps with breakouts and evening out skin tone. $22, swbasicsofbk.com
 
 
This story first appeared in the Jan. 17 issue of Billboard magazine.
comments powered by Disqus