Smithsonian Channel Adds Joanna Brahim as Communications VP
The TV publicity vet comes from TLC.
Showtime Networks and the Smithsonian Institution's TV venture, Smithsonian Channel, has named Joanna Brahim vice president of communications. The PR vet comes to the relatively young cable network from TLC.
"As we continue the evolution of Smithsonian Networks with the growth of our programming line-up and with the launch of our new streaming services, we're thrilled to have a respected communications professional of Joanna's caliber joining our executive team," said Smithsonian Networks president Tom Hayden, who made the Monday announcement alongside Showtime Networks' executive vp corporate communications, Trisha Cardoso. "Joanna's creativity and wide-ranging experience in unscripted and news programming will serve us well as we embark on the next phase of our network's expansion and branding efforts."
Brahim, who will report to both Hayden and Cardoso, will be responsible for the planning and execution of all the channel's public relations initiatives. In an effort to further raise the network's profile, she'll also be tasked with overseeing program publicity, talent relations, events and corporate communications.
Most recently senior director at TLC, Brahim managed brand strategy for the network and senior executives, working with TLC ad sales, digital, social and research efforts, on top of dealing with trade press. She was with the network for eight years, leading in crisis management in some of the network's many colorful run-ins with negative press.
Prior to TLC, Brahim worked at CBS-TV and MSNBC. She'll remain in New York, based out of Smithsonian Networks' offices.