SMPTE names exec director

Barbara H. Lange will fill new post Jan. 20

Barbara H. Lange has been named executive director of the Society of Motion Picture and Television Engineers.

Lange, who previously served as staff director of product management and business development for the Institute of Electrical and Electronic Engineers, steps into her new post on Jan. 20.

"We are thrilled to have a professional of Barbara's standing and experience join the SMPTE team," SMPTE president Ken Fuller said. "Barbara's vision and proven effectiveness in creating new revenue-generating opportunities and growing membership will stand us in good stead as we execute our strategic plan for aggressive and successful growth -- particularly as the applications and markets for motion-imaging technologies expand and proliferate."

As SMPTE executive director, Lange, who will report to the board of governors through the exec committee, will be responsible for managing SMPTE business development, operations and marketing activities; advancing the organization's charter as the global leader of technical standards and practices for the motion-imaging industry; increasing overall organization revenue and targeting new investment opportunities; and recruiting new members.
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