Pret-a-Reporter

Snapchat CEO Wears Fur Coat, Cuddles Puppy for 'L'Uomo Vogue'

Courtesy of L'Uomo
Evan Spiegel on L'Uomo Vogue

This is apparently what happens when fashion meets tech.

Forget hunky celebs and athletes — it looks like the new pool for high-fashion cover stars consists of lanky tech executives with supermodel girlfriends. 

This is true, at least, in the case of Snapchat CEO and co-founder Evan Spiegel, who stars on this month's issue of L'Uomo Vogue. The 25-year-old was styled by Rushka Bergman in the likes of Bottega Veneta, Burberry and Dsquared for the Francesco Corrazzini-lensed cover of the Italian mag.

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For his feature, in which the Spiegel is spun as a less- nerdy Mark Zuckerberg (he drives a Ferrari and is dating Miranda Kerr, after all), Spiegel discusses how he built a $2.1 billion net worth in just a few short years. The accompanying photos paint the tech mogul in a luxurious light, showing him cuddling puppies, wearing fur coats and lounging in leather, as one does.

Fashion's love affair with social media is no secret — just take a look at Instagram CEO Kevin Systrom, who recently co-hosted a Paris Fashion Week party with Vogue Paris, which was attended by fashion month's favorite supermodels (think Kendall Jenner and Gigi Hadid) plus fashion's man of the moment, Kanye West

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