After recruiting the son of Sean “Diddy” Combs with a $54,000-a-year football scholarship, UCLA has again courted controversy by offering a similar deal to Cordell Broadus, Calvin "Snoop Dogg" Broadus's son.
Despite the fact that he still has two more years of high school and his experience is limited to playing on the Diamond Bar High freshman team, the school reached out to Broadus on Monday, drawing speculation whether the offer was made for public relations reasons than Broadus’s actual talents on the field.
Broadus transferred from Long Beach Polytechnic High right before the start to the 2011 football season, and has admitted that he feels more at home in Diamond Bar.
"The move was difficult when it first happened, meeting new friends and a new team," Broadus told ESPN. "It's been good ever since. The competition level at Long Beach Poly is a whole lot different than it is down here, but I've learned that it's all on me and how hard I work."
Despite Diamond Bar coach Ryan Maine’s insistence that UCLA coach Jim Mora didn’t know who Broadus was – Maine told CBS Sports “he didn't find out until after that he was Snoop's son” – it seems unlikely that Mora wouldn’t thoroughly investigate a prospective scholarship candidate.
But Broadus’s offer follows the successful recruitment of Justin Combs, leading some sports pundits to label the school “Famous Rapper Son U.,” even as critics argue that children from these well-off families should pay their own way so that a candidate more in need could use that scholarship.
UCLA athletic director Dan Guerrero, meanwhile, has insisted that these scholarships are purely merit-based.
“[They] have nothing to do with one's financial ability and they'll continue to be that way in the future,” Guerrero said.