'Sofia's Diary' penciled in on U.K. TV

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LONDON -- It scored 500,000 viewers per episode when it aired on social networking site Bebo. Now "Sofia's Diary" is headed for a mainstream television window, securing a slot on the soon-to-launch U.K. digital network Fiver, part of the Five network that is owned by RTL.

The drama, produced by Sony Television Pictures International, is the first time an online format has been picked up to air on U.K. television.

Fiver will air three-minute episodes of the show at 4:55 p.m. each weekday afternoon and will launch a 30-minute fortnightly omnibus.

The show will give television viewers a chance to sample the shortform format that has worked so well within the social media environment and see if it will translate to television.

Aimed at teens and twentysomethings, "Sofia's Diary" follows the adventures of 17-year-old Sofia Taylor, played by newcomer Rachel Hyde-Harvey, as she adjusts to a new life with her father and step-family after getting into trouble in school.
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