Sogecable nets 2010 World Cup rights

All games will be broadcast, with most in high definition

MADRID -- Spanish broadcaster Sogecable said Tuesday that it has grabbed broadcast rights to the 2010 World Cup soccer championships in South Africa for its subscription channel Digital Plus.

The company, which would not reveal how much it paid, said that it will broadcast all of the games, with most airing in high-definition.

Sogecable's free-to-air channel Cuatro scored an all-time Spanish viewing audience high in June when an average 81% of viewers tuned it to watch Spain beat Germany 1-0 in the Euro 2008 soccer final.
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