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Sohu Pacts With Viacom International for Online Video in China

Over 389 million users on tv.sohu.com are expected to get access to free streaming of Nickelodeon content.

Viacom International Media Networks Asia, a division of Viacom, and Sohu Video, a unit of Chinese online giant Sohu.com, have announced a strategic collaboration for online video-on-demand and video syndication in China.

The deal marks another milestone in providing legitimate content on the online TV and movie market in China, which is the world's largest Internet market with 591 million users.

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The pact will enable over 389 million Chinese online video users to get free streaming of Mandarin-dubbed and subtitled Nickelodeon programming on tv.sohu.com over the next 12 months, Sohu and Viacom said in a joint statement.

"Nickelodeon’s content has strong appeal and relevance with the Chinese audience. I hope that our collaboration will allow us to bring more exciting international children’s programming to our online users," said Dr. Charles Zhang, chairman and CEO of Sohu.com.

"We are excited to collaborate with VIMN and welcome their well-established content on our platform," said Zhang.

Sohu Video will start to offer over 200 hours of Nickelodeon programming on Dec. 15, including titles such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Avatar.

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"Today’s announcement reinforces and strengthens us as a media content provider in the fast-growing new media and mobile internet industry in China," said VIMN Asia’s executive vice president and managing director, Indra Suharjono.

"We have been focused on developing our brand's presence in China, and expanding business relationships with partners that allow consumers to access VIMN’s entertainment content across a multi-platform environment," said Suharjono.

In the last year, the number of people who surf the web from smartphones and tablets rose by 20 percent.

The Viacom-Sohu pact comes shortly after The Walt Disney Company China and Shanghai Media Group's BesTV New Media unit announced a joint venture to combine the two companies' technology and marketing skills to tap into Chinese market.