Sony Pictures Television Acquires Two Hungarian Networks
Sweden's Modern Times Group sells its Viasat3 and Viasat6 channels, which focus on viewers 18-49.
Sony Pictures Television (SPT) Networks has agreed to acquire Hungarian TV channels Viasat 3 and Viasat 6, which focus on viewers aged 18-49, from Sweden's Modern Times Group.
Financial details weren't disclosed. Viasat 3 features blockbuster movies, such as the Harry Potter films, hit TV shows, such as The Blacklist, and original productions. Its core audience are women aged 18-39. Viasat 6 targets young males with movies and action, horror and comedy series, including Bates Motel and American Horror Story.
The two channels will expand the current portfolio of SPT brands in Hungary, which already includes the AXN, AXN White and AXN Black linear channels and two digital services, AXN NOW and AXN Player. The completion of the transaction will be subject to Hungarian regulatory approval.
Said Lyle Stewart, senior vp SPT Networks, CEEMA: "This deal clearly strengthens SPT Networks’ position in the Central European market, and we are focused on further growing our business over the coming year, building on the considerable success our channels and digital services have already had."
Added John Rossiter, general manager SPT Networks, Central Europe: "This acquisition is a big milestone in our plans to boost SPT Networks’ audience share in Hungary and across the Central European region as a whole, allowing us to establish multiple strong brands in the market. The Viasat channels stand for high-quality programming and make a great addition to our existing portfolio."
Following the acquisition, SPT Networks will have a 6.4 percent audience share of the 18-49 demographic in Hungary, making it the fourth-biggest multi-channel operator in the country, Sony said citing ratings data.
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