Sony/ATV Music Publishing Taps Rick Krim to Run West Coast A&R
The veteran of MTV and VH1 takes on the title of co-president, U.S.
Sony/ATV Music Publishing has tapped entertainment industry veteran Rick Krim to lead the company's A&R operations in Los Angeles. Krim's official title is co-president, U.S., and he'll work alongside NYC-based Danny Strick on all A&R activities. Both will report directly to chairman and CEO Martin Bandier.
"Rick is a true music industry professional with deep relationships with the best artists, talent managers and industry executives," said Bandier, who made the announcement. "He truly knows songwriters and will be a great asset to an already strong team. Given his time at MTV and VH1, he will also bring to us a number of additional skills to complement his immense A&R capabilities."
Krim arrives at Sony/ATV following a yearlong stint at Republic Records, where he was executive vp artist development. Before that he spent much of the past 30-plus years working in television, dating back to 1982 as a business manager at MTV, where he eventually rose to vp talent and artist relations. In the 1990s he made a career switch to EMI Music Publishing, led by Bandier at the time, spending six years overseeing the promotion and marketing department. He returned to TV land in 2001 when he was named executive vp talent and music programming at MTV parent Viacom.
"I cannot wait to get started in this role as I am not only returning to music publishing, but will be reunited with Marty Bandier, who I learned so much from during my time at EMI," said Krim. "It is so exciting and such an honor after all these years to get a chance to work with him again, especially at a company as dynamic as Sony/ATV that is blessed with so many great songwriters and artists. I am also looking forward to working with Danny and the rest of the Sony/ATV team."
This article originally appeared on Billboard.com.