Sony Electronics Unveils 4K Digital Cinematography Camera at NAB

6:48 PM PDT 4/10/2011 by Carolyn Giardina

"It's only a mater of time before 4K becomes a standard in cinema," a Sony exec says during a standing-room-only press conference.

Sony Electronics unveiled its anticipated prototype digital cinematography camera -- dubbed the F65 and designed to handle true 4K and higher resolution imagery -- at a standing-room-only press conference Sunday at the National Association of Broadcasters Show in Las Vegas.