Sony Ericsson, Star India team for mobile

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NEW DELHI -- Sony Ericsson Mobile Communications India customers will soon be offered cell phone content from Star India, including more than 200 videos, music and other content, the companies said Tuesday.

Star's recently launched Plus mobile service will be exclusively preloaded on Sony Ericsson's Walkman and Cybershot mobile phones beginning in November.

Consumers also will be able to access a range of fresh content, updated every month, through a Sony Ericsson zone on the Plus application, available for a monthly subscription fee of $0.75.

"The Plus application from STAR is one of the most effective routes to connect with the Indian audience, as it offers instant entertainment via a wide range of exclusive content," Sony Ericsson general manager Sudhin Mathur said.

In November 2006, STAR's sports broadcasting joint venture ESPN Star Sports India launched Mobile ESPN to offer sports content via various mobile carriers (HR 11/2/06). In recent months, broadcasters such as Turner International also have signed agreements with mobile partners to offer content from channels such as CNN and Cartoon Network (HR 6/7).

India is the world's fastest-growing mobile market. After a late start in building mobile telecommunications infrastructure, the country is already the world's third-largest mobile market, with 100 million subscribers and 6 million being added each month.

Steven Schwankert in Beijing contributed to this report.
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