Sony gets Rocketboom.com

Tech news series picked up for undisclosed amount

Sony Pictures Television has snatched up Rocketboom.com, one of the more high-profile video series on the Web, for an undisclosed amount.

The company said it plans to meld Rocketboom, a daily technology news series aimed squarely at Generation Y, with Crackle, the company's fledgling hub for original online video. The series will be featured each day on Crackle.com and continue to be available to users on Rocketboom.com, which soon will house a Crackle-branded video player.

In addition, Sony -- which going forward will handle all ad sales for Rocketboom -- said it plans to widen Rocketboom's reach by syndicating the show across Crackle's growing distribution network.

Rocketboom was one of the first video blogs to gain mainstream recognition. In 2006, the show landed such advertisers as the global ATM firm TRM as well as Earthlink through an innovative ad space auction conducted via eBay. Also that year, Rocketboom's original host Amanda Congdon left the show, eventually landing a stint at ABC News as well as a development deal at HBO, though that deal did not result in a series making it on the air.

Sony's acquisition of a video blog series with a strong young adult following echoes CBS' deal in 2007 for the similarly irreverent WallStrip for an estimated $5 million.
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