Sony Pictures Television Corrals App Star 'Om Nom' for TV Show Development

LONDON -- Sony Pictures Television (SPT) and mobile gaming company ZeptoLab U.K. have hooked up to develop a format for a live-action game show TV series.

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The show will be based on ZeptoLab’s international hit game, Cut the Rope and its character, billed as "a little lovable green monster" named Om Nom.

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Skills-based and inspired by physics, Cut the Rope has become a global hit and to date has been downloaded more than 250 million times around the world.

Cut the Rope, features the little green monster Om Nom, posting 250 million downloads worldwide across iOS, Android, and MacOS platforms and multiple smartphone and tablet devices.

SPT has also struck a first look deal for future properties developed by ZeptoLab for live-action game shows.

SPT chief creative officer, international production, Wayne Garvie said: "Every hour of every day, app producers are creating new ways to entertain global audiences, with Cut the Rope offering one of the most striking examples. ZeptoLab is a pioneer in bringing innovative, witty and addictive apps to the world. We share a similar passion and ambition at SPT and this collaboration will lead to forms of entertainment across all possible partners."

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ZeptoLab CEO Misha Lyalin noted: "We love the idea of our fans being able to see and engage with Om Nom on the television screen and this partnership with Sony Pictures Television will let fans do just that, bringing Cut the Rope to life in a brand new, interactive way."