Sony, Sahara deal with Eros for titles

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NEW DELHI -- London-based Eros International said Monday that its Mumbai arm had signed output deals for 35 Eros titles with broadcasters Sony Entertainment Television and Sahara Television Network.

Indian broadcaster Sahara will have access to Eros library films including 1999’s romantic hit “Hum Dil De Chuke Sanam” (“My Heart Belongs To Someone”) while Sony Entertainment Television has acquired 16 new titles including 2007 blockbuster hits “Om Shanti Om” and “Heyy Babyy,” among others.

Financial terms of the agreement were not given by Eros, which has a catalog of over 1,300 titles.

We have enjoyed a great relationship with Sony over the years who like Eros have been trendsetters in their space. We have had business dealing with Sahara for many years now but this is the first time we have licensed them a slate of films for television exploitation and hope to continue to do more deals with them in the future,” Eros International India president Sunil Lulla said.

Eros also said it had concluded several recent deals with broadcasters including Dubai Television, Abu Dhabi Television, RTM Malaysia, Mauritius Broadcasting Corporation and National TV Romania.
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