Sony Taps Jake Zim for New Virtual Reality Post
Zim was previously senior vp of digital marketing.
In light of the rapid growth in the virtual reality space, Sony has created an executive position dedicated to building a slate of narrative VR content for the studio.
Jake Zim has been tapped as senior vp, virtual reality. He will work closely with Kuni Suzuki, executive vp, strategic corporate initiatives at Sony Entertainment and a team of professionals from across Sony Pictures who are dedicated to the production and distribution of virtual reality.
In his previous post as senior vp, digital marketing, Zim, who was previously on The Hollywood Reporter's Next Gen list, oversaw promotional VR initiatives for the studio, including the recently announced collaboration between Sony and The Void to create Ghostbusters: Dimension, a fully immersive VR experience at Madame Tussauds New York.
“Sony is in a unique position to shape the VR landscape with its assets in entertainment, gaming and technology," Sony chairman Tom Rothman said Monday in a statement. "Jake has the background and expertise to help us develop innovative narrative content in this exciting new medium."